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MOKUYOBI BLOG

A look behind the scenes

By Founder, CEO, & Designer Julie Pinzur

Bags, Apparel, & Accessories Made in Los Angeles

Writer's pictureJulie Pinzur

We’re thrilled to announce the launch of our Fall 2024 Collection, featuring an array of vibrant and functional products, all proudly made in Los Angeles! This collection combines style and practicality, ensuring you’re ready for anything this season. Let’s take a closer look at some of these exciting new items!


Introducing our Cloud City Pouch, available in four delightful colors! This minimal pouch has a pillow-y plush feel, perfect for storing your essentials for quick errands or a refreshing iced coffee. Made from water-resistant 100% nylon fabric, this fully lined pouch is ready for any adventure!


Next up is our versatile Nylon Mini Tote, available in five eye-catching colors. This easy throw-and-go bag is perfect for those moments when you need to dash out the door. It features two small inner pockets to keep your essentials organized, and its coated 100% nylon water-resistant pack cloth ensures your items stay dry. Whether you’re running errands or heading to the beach, this mini tote has you covered!


Our new Double Hem Tee is a game changer! Available in four colors, this cropped tee offers a layered look without any fuss. The built-in double hem is the secret to its effortless style, complemented by contrast neck binding and a screen-printed tag. It’s perfect for pairing with high-waisted jeans or skirts!


The effortlessly easy Dolman Tee comes in three colors and is designed for max comfort. This boxy, extra-wide tee is made from a soft blend of supima cotton and micromodal, featuring a subtle stripe pattern and elbow-length sleeves. With a garment-dyed finish and a back neck loop for easy hanging, this tee is perfect for a laid-back yet stylish look. Don't say we didn't tell you- the "Banana" color goes perfect with the Butter Bag!


So excited for the textured Ripple Rib Pullover! Available in two colors, this henley button pullover features a unique flowy 100% cotton fabric that’s incredibly comfortable to wear. It includes dyed ribbed collar and cuffs, and a nylon button placket with coordinating buttons for a chic touch. Wear it as a layer or on its own.


We’re also excited to introduce brand new garment dyed colors in our best selling stretch Zap Overall Shorts and cotton Hillcrest Pants, featuring our signature tonal abstract allover print. The definition of a fun basic!


Finally, don’t miss our new Color Block Denim Collection, available in two new colorways: Playcraft and Stellar Night! Each set includes a jacket, jeans, duster, and hat, making it easy to rock a head to toe fit. Collect the set for the complete look!


Our Fall 2024 Collection is designed to bring fun, functionality, and flair to your wardrobe! Mix and match within our collection, or style with your own items! Embrace the season with our good-vibes styles, ethically made in Los Angeles. Explore these garments and so much more! Come see everything new for yourself here. Can't wait to see what you wear!


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Writer's pictureJulie Pinzur

Updated: Oct 18

Get ready to add a sprinkle of fun to your accessory collection! This Saturday, October 12th at 10am Pacific, we're thrilled to launch the Butter Bag, a whimsical yet practical creation that looks just like a stick of butter. Perfect for those who love unique fashion statements, this bag is designed to keep your essentials stylishly chilled!

Reasons why you absolutely need this bag

1. Insulated and Versatile: Not only does the Butter Bag look good, but it’s also fully insulated, making it an excellent cooler for your picnics, beach trips, or just a day out. Whether you're packing snacks or keeping drinks cool, this bag has got you covered!

2. Buttery Design: Featuring a detailed appliqué and embroidered front design, the Butter Bag is as cute as it is functional. It’s a conversation starter that adds a touch of humor to any outfit.

3. Convenient Features: With an adjustable strap, this bag is easy to carry, whether you prefer a shoulder bag or a crossbody style. The inside and back pockets offer additional storage for smaller items, keeping your essentials organized and accessible.

4. It is with Child: Complete your look with the super cute plush Butter Keychain bag charm! This delightful accessory, sold separately, features a paracord loop and metal o-ring so you can easily hang it from your Butter Bag, making it even butter.

5. Made in the USA with a Lifetime Warranty: Crafted with care in Los Angeles, CA, the Butter Bag comes with a lifetime warranty, ensuring that your investment is protected for years to come. We believe in quality, and this bag is built to last!


Mark your calendars for this Saturday! The Butter Bag will be available on our website and in select stores. Don’t miss out on the chance to own this fun, functional accessory that’s sure to make you smile.


Whether you're a fan of quirky fashion or simply looking for a reliable bag for your outings, the Butter Bag is the perfect choice. Get ready to grab yours and let your style shine with a touch of buttery goodness!


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This Saturday, October 12th, from Noon to 4 PM, we invite you to join us for a last celebration at our Atwater Village store, located at 3189 Glendale Blvd, Los Angeles, CA 90039. While we’re saying goodbye to this beloved space, we’re also thrilled to launch our newest women’s clothing collection, come celebrate new beginnings with us!


As we prepare to close the doors of our Atwater Village location, we want to express our gratitude to anyone who has stopped by this location. We’re excited to honor this chapter of our journey and look ahead to the future.


During the event, you’ll have the exclusive opportunity to shop our newest women’s clothing collection before it launches online! Not sure of your size? No problem! Our friendly team will be on hand to help you try on pieces and find the perfect fit. Enjoy a drink while mingling with fellow fashion enthusiasts and chatting with our staff about the inspiration behind the collection.


While we bid farewell to our Atwater Village store, this isn’t the end—it's a fresh start! We’re excited about the possibilities ahead and are committed to continuing to bring you quality and ethically USA made fashion with exceptional service. For those unable to join us in person, don’t worry! Our new collection will be available online starting Thursday, October 17th, at 10 AM Pacific Time. Keep an eye on our website to be among the first to shop the latest styles from the comfort of your home.


We hope you’ll come celebrate with us one last time in this space.

Mark your calendars for October 12th, and we can’t wait to see you there!


Location: 3189 Glendale Blvd,Los Angeles, CA 90039

Date & Time: Saturday, October 12th, Noon - 4 PM


Let’s create lasting memories as we embark on this new journey together. Bring your friends, enjoy some shopping, and let’s raise a glass to new beginnings!


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